Category Archives: Marketing

November 29

Building your brand for the long haul

Creating a campaign that endures and adds value to your brand is much easier said than done. We know that every product or service in the market-place seems to have an ad campaign. In fact, many ad campaigns [and here I start wondering about the consistency of messages and brand values, but that’s another story]. […]

November 20

Your content is an ‘in-depth article’

Some recent changes to Google have left many wondering; What next? And for some businesses it’s a great opportunity to revisit their established SEO strategy and ensure it’s to their liking. So when a study back in 2012 determined that around 10% of searches were looking for extensive, in-depth and quality information, a new opportunity […]

September 24

What to outsource?

We love a survey and the latest hits a note for all the practitioners we speak with regularly. “What should we outsource given the requirements of small business and our limited time and funding. “ I don’t know a clinic or practice in ANZ that has a full compliment of support staff required to attend […]

September 06

What’s your post-election strategy?

I attended a very interesting meeting last week and one of the speakers raised a question that is worth repeating. We all know in the world of retail / beauty / aesthetics, like many other fields, that the month or more prior to an election spending slows or even grinds to a halt as consumer […]

September 05

Tips on making Facebook work for you

It’s always a great experience to read a review and learn something useful. Here are a couple of very practical and easy tips that we’d very much like to share with you: 1. Don’t sell, sell, sell The best way to drive customers away from your page is to constantly post ads. The article recommended […]

August 15

Regulatory Reminders [and overcoming limitations]

Even for the casual observer, it is clear that our regulatory bodies are taking a keen interest in the aesthetics field. A number of our friends in the industry have recently been reminded that, in relation to discussion on scheduled substances, we are not permitted to REFER TO to active ingredients by codes previously used. […]

August 08

Global study on brand alignment tells us what we know

This far-reaching study on brand alignment has shed light on what marketing practitioners already know. We need to thoroughly understand our brand, what is looks and feels like, share it with out teams and stick to is.  Something that rarely happens in entry-level practices but always in very successful business. One standout dermatology practice in […]

SEO vs Social Media; which works best November 30

Building brand awareness: Social vs Search

A fascinating survey has just crossed my desk and we felt the need to share, so following is a summary. Because social media and search engine marketing and becoming increasingly entwined [in fact many newbies can’t see the difference] it’s important that business owners employ both. By having a foot in both, or indeed many […]

October 18

10 (reasonable easy) steps to SEO

  I am often asked about optimising clinic websites by practice managers and owners who feel that they should be expert in this area in order to run their practices well.  My answer is always along the lines of ‘leave it to the guys who do this all day long.’ Just as I would not […]

Location, location, location

I’ve just read an interesting article from Chen  Sirkis on how to maximise your booth location at medical conferences. But many of these concepts apply to marketing of your clinic or salon if you are located in a retail district.  Sadly, there is never an endless budget when choosing a location for your practice and […]