Category Archives: Clinic branding

November 29

Building your brand for the long haul

Creating a campaign that endures and adds value to your brand is much easier said than done. We know that every product or service in the market-place seems to have an ad campaign. In fact, many ad campaigns [and here I start wondering about the consistency of messages and brand values, but that’s another story]. […]

September 24

What to outsource?

We love a survey and the latest hits a note for all the practitioners we speak with regularly. “What should we outsource given the requirements of small business and our limited time and funding. “ I don’t know a clinic or practice in ANZ that has a full compliment of support staff required to attend […]

September 06

What’s your post-election strategy?

I attended a very interesting meeting last week and one of the speakers raised a question that is worth repeating. We all know in the world of retail / beauty / aesthetics, like many other fields, that the month or more prior to an election spending slows or even grinds to a halt as consumer […]

September 05

Tips on making Facebook work for you

It’s always a great experience to read a review and learn something useful. Here are a couple of very practical and easy tips that we’d very much like to share with you: 1. Don’t sell, sell, sell The best way to drive customers away from your page is to constantly post ads. The article recommended […]

August 08

Global study on brand alignment tells us what we know

This far-reaching study on brand alignment has shed light on what marketing practitioners already know. We need to thoroughly understand our brand, what is looks and feels like, share it with out teams and stick to is.  Something that rarely happens in entry-level practices but always in very successful business. One standout dermatology practice in […]