Category Archives: Beauty

November 29

Building your brand for the long haul

Creating a campaign that endures and adds value to your brand is much easier said than done. We know that every product or service in the market-place seems to have an ad campaign. In fact, many ad campaigns [and here I start wondering about the consistency of messages and brand values, but that’s another story]. […]

September 06

What’s your post-election strategy?

I attended a very interesting meeting last week and one of the speakers raised a question that is worth repeating. We all know in the world of retail / beauty / aesthetics, like many other fields, that the month or more prior to an election spending slows or even grinds to a halt as consumer […]

August 15

Regulatory Reminders [and overcoming limitations]

Even for the casual observer, it is clear that our regulatory bodies are taking a keen interest in the aesthetics field. A number of our friends in the industry have recently been reminded that, in relation to discussion on scheduled substances, we are not permitted to REFER TO to active ingredients by codes previously used. […]

August 08

Global study on brand alignment tells us what we know

This far-reaching study on brand alignment has shed light on what marketing practitioners already know. We need to thoroughly understand our brand, what is looks and feels like, share it with out teams and stick to is. ┬áSomething that rarely happens in entry-level practices but always in very successful business. One standout dermatology practice in […]