Author Archives: thebeautybiz

October 18

10 (reasonable easy) steps to SEO

  I am often asked about optimising clinic websites by practice managers and owners who feel that they should be expert in this area in order to run their practices well.  My answer is always along the lines of ‘leave it to the guys who do this all day long.’ Just as I would not […]

August 09

Filling, not bruising

Some time ago Australian/NZ doctors we considering the merits of cannulas against needles and, outside of a small group of practitioners, most injectors saw benefits in lower instances of bruising. So the ‘news release’ of July 23rd this year is a bit late in coming from the US. Local practitioners already know that cannulas in […]

August 08

How many patients are your staff costing you? (Really?)

Fascinating article / sponsored story / thinly veiled ad I have just read. The opening paragraphs go like this…. How much money is your staff costing you every month by the way they handle new patient inquiries? Market research indicates that 67% of new patient calls result in NO revenue because the patients never cross […]

Location, location, location

I’ve just read an interesting article from Chen  Sirkis on how to maximise your booth location at medical conferences. But many of these concepts apply to marketing of your clinic or salon if you are located in a retail district.  Sadly, there is never an endless budget when choosing a location for your practice and […]

July 24

Chins are definitely the new boobs what a few online meetings and web use can do to a person’s confidence. It may be coincidence but the increase in online chat has moved in line with increased chin augmentations! Computer on desk + chin down for viewing = chin crisis. Even the finest, firmest and most youthful chin and jaw will not […]

July 24

Secret Men’s Business [successfull male facial rejuvenation]

Meeting the male market for non-surgical procedures Have you been seeing more men lately? The male market for aesthetic procedures is climbing steadily. If you think of men mainly in terms of nose jobs, you’re behind the game. The number of rhinoplasties performed has been declining, by 4% between 2009 and 2010 according to the […]

Promote Winter treatments now

Just 5 weeks before SpringSo for procedures including laser rejuvenation, laser hair removal, sclerotherapy and a range of paramedical peels, the prime Winter period is coming to a close. This is where your electronic database comes into it’s own!

July 23

You can use a QR code successfully

We have been speaking for some time about the differences between inbound and outbound marketing, why they are both important and how beauty businesses can incorporate a number of both inbound and outbound functions to create a comprehensive and manageable marketing plan. The shift for some years have been away from outbound [print, TV, radio], […]

July 23

Where is your mobile site?

SURVEY SAYS: Half of smart phone and tablet users (51.1%) now check their email using only their mobile device* And further dependence on mobile devices… 69.3% of smart phone or tablet users conduct at least one Web-based activity solely with their device, including: 45.3% mobile-only Internet searches 42.3% connect with friends on Facebook 29.6% conduct all online banking So […]

July 23

Why your brand should have facebook presence

and why it’s not the singular solution for big ticket items  Social networking statistics show that Facebook penetration in Australia is 51.79% compared to the country’s population and 64.65% in relation to number of Internet users. The total number of FB users in Australia is reaching 11,011,600 and grew by more than 287,500 in the last […]