What to outsource?
We love a survey and the latest hits a note for all the practitioners we speak with regularly. “What should we outsource given the requirements of small business and our limited time and funding. “
I don’t know a clinic or practice in ANZ that has a full compliment of support staff required to attend the many and varied functions that comprise a comprehensive marketing strategy; copywriting genius, graphic wizard, film editor, strategic marketer, online specialist, SEO guru and the list goes on. So the question is, what should I try to do in-house and what should I outsource.
My answer is generally, outsource what you can because the skills are specific and your business requires all of them, but infrequently. Whereas you do need great front desk, aestheticians, nurse practitioners and medicos full time. Focus your attention and effort on those full-time requirements and task external supporters with those other responsibilities.
The other consideration is do I want support from someone who does this exclusively or is part-time enough. Probably don’t even need to cover that because we know the answer. Expert practitioners are fast, efficient and effective – just like you.
About the research: The report was based on data from a June 2013 survey of 1,305 participants in the Constant Contact Small Biz Council, a research panel of US small businesses and nonprofits recruited from the Constant Contact customer base.
- Ask James Caan: Should we outsource to get our firm off the ground? (standard.co.uk)
- How to Get Experts for Your Business on a Budget (savealittlemoney.com)
- Outsourcing: The Future of Doing Business (projecteve.com)
- SEO – Should You Outsource or Manage In House? (business2community.com)