September 06

What’s your post-election strategy?

I attended a very interesting meeting last week and one of the speakers raised a question that is worth repeating.

We all know in the world of retail / beauty / aesthetics, like many other fields, that the month or more prior to an election spending slows or even grinds to a halt as consumer confidence wanes.

Traditionally pre-election consumer confidence impacts discretionary spending

Traditionally pre-election consumer confidence impacts discretionary spending

Change of season + post election = opportunity

So as we are in very early Spring [approaching new fashion and fewer layers] and the national election will remove the stopper of some consumer resistance, what does your clinic have in mind to attract those patients or clients that are returning to regular spending?

  • Spring racing promo? general rejuvenation and filling for [30+ customers] and skin tightening.
  • Hair removal – get those images of beach and bathing suits out
  • Cellulite and body sculpting – with a wave of new devices customers will want your opinion on what will work for them
Spring Racing is always an opportunity for a fresh promotional outlook!

Spring Racing is always an opportunity for a fresh promotional outlook!