So which photo-sharing social media should I invest my time in?


I don’t know a soul who works in the aesthetics industry who has spare time on their hands. And it seems that photo-sharing is a trend that is exciting many potential patients right now.

This begs the question, what social media vehicles should I be investing my time in when it comes to photo-sharing?

Latest data give the following perspective of usage of the various social media vehicles among online users. Nearly one-half (46%) of online adults post original photos and videos they themselves have created, and 41% curate photos and videos they find elsewhere on the Internet and post them on various photo-sharing sites, according to a study by Pew Research*.

 For the first time, Pew researchers have polled Americans about their use of these relatively new social media sites. Australian results would be similar to this trend.

Not surprisingly, younger online adults are more likely than their older counterparts to use Instagram and Tumbler, while online women are more likely than men to use Pinterest.

So when it comes to image sharing:

66% use Facebook

20% use LinkedIn

16% use Twitter

12% use Instagram

12% use Pinterest

5% use Tumblr

*from the study titled “Photos and Videos as Social Currency Online,” issued by the Pew Research Center’s Internet & American Life Project and Project for Excellence in Journalism.